Business Development

The City of Goddard in one of the fastest growing cities in Kansas. Between the 2000 and 2010 Census the community doubled in population to the count of 4344 residents. Our community offers many progressive choices for new residents. Goddard boasts four bustling subdivisions offering new starter homes and upper scale models. The Goddard School District has a nationwide reputation for providing the best in education and their innovative teaching methods combined with state of the art schools and equipment.


Goddard offers unique opportunities for businesses looking to expand and/or develop. The city of Goddard is located in south central Kansas along the southern-most major east-west highway crossing the state of Kansas, US-54/400. Located west of the city of Wichita in Sedgwick County, Goddard is the only city along US-54/400 between Wichita and Kingman offering services to travelers. More than 30,000 motorists travel this corridor each day*.

Residences and businesses in Goddard also enjoy one of the lowest city mill levy rates in Sedgwick and Western Butler Counties. The Goddard Chamber of Commerce is promoting economic growth along this major corridor as well as in and around the city of Goddard. Land is readily available for development of new businesses such as restaurants, retail stores, hotels and a full-service truck plaza.

Goddard's potential business client base encompasses over 216 square miles of western Sedgwick County and Eastern Kingman County as well as commuters traveling across the southern half of Kansas. In addition, Goddard also has an industrial park for manufacturing companies to locate and/or expand.

*KDOT Traffic Count

Distance to Major Cities

  • Kingman, Kansas - 30 Miles
  • Dodge City, Kansas - 140 Miles
  • Topeka, Kansas - 152 Miles
  • Garden City, Kansas - 192 Miles
  • Liberal, Kansas - 198 Miles
  • Oklahoma City, Oklahoma - 172 Miles
  • Tulsa, Oklahoma - 186 Miles
  • Kansas City, Missouri - 211 Miles
  • Dallas, Texas - 374 Miles
  • Denver, Colorado - 534 Miles
  • Chicago, Illinois - 738 Miles
  • Major Airport Service to/from Goddard: Wichita Mid-Continent Airport - 12 miles


The residential growth in Goddard over the past 10 years has provided an excellent opportunity for emerging business and national chains alike to begin operations in Goddard. By 2013 the area will have seen a new Wal-Mart Super Center open, a Kwik Shop Market Place, a new concept for Kroger which expands even more on its convenience line as well as a new Ace Hardware Franchise.

It's just not the big companies either. New locally owned businesses have sprouted along Kellogg and in the Goddard Downtown Area as well as the Goddard Industrial Park. Additionally, 144 acres have been recently platted at the southwest corner of Kellogg and 183 Street West for commercial and retail growth.

Primary Market Classifications

For a more complete breakdown of the Goddard Trade Area Demographics, read the report from the Greater Wichita Economic Development Coalition (PDF). Buxton Analytics, a national retail assessment firm, completed a study of the Goddard Trade area in June of 2010 finding that 53% of residents in the Goddard Trade Area can be classified in three primary market demographic classifications; New Suburbia Families, Family Convenience and Small Town Success.

Not sure what those market segments are? Read on or contact the City of Goddard for more detailed information about our Retail Matching Survey and Information.

New Suburbia Families

  • 20% of Goddard Trade Area
  • Young couples with pre-school children have turned New Suburbia Families into a booming lifestyle.
  • Concentrated in fast-growing, metro fringe communities mainly in the West and Southwest, the segment's population has more than tripled since 1990. 
  • With many households under 35 years old, these young families are making the most of their new subdivisions. 
  • More than half the housing has been built since 2000 and the median value worth nearly 50% above the U.S. average. 
  • Residents have both brains and bucks. 
  • More than two-thirds have gone to college and many workers earn six-figure incomes.
  • It takes hard work to have achieved success at such a young age. 
  • More than two-thirds of families have multiple workers in the labor force, gravitating to jobs as managers, executives and white-collar professionals.

Small Town Success

  • 16% of Goddard Trade Area
  • Small-town Success is typically home to the families of the most prominent citizens in their exurban communities.
  • White-collar, college educated and upscale, they live in recently developed subdivisions outside the nation's beltways in the Midwest and West. 
  • Most of these households contain white, middle aged working couples who have positions as executives and professionals in health care, retail and education. 
  • More than eight in ten drive alone to work, pulling out of the driveways of large single-family homes valued at 50% above the national median. 
  • These high-earners drive to work in comfort and have high rates for owning luxury SUVs as well as family vehicles including minivans.

Family Convenience

  • 17% of Goddard Trade Area
  • Family Convenience is a collection of sprawling families living in remote towns and military bases primarily in the Midwest and Northern Plains.
  • Most of the households contain dual-income couples working at skilled blue collar jobs in manufacturing and construction as well as in the military. 
  • Service families are six times as likely to live here than the general population. 
  • Despite moderate educations, the adults in this segment earn upper-middleclass incomes and have a high rate of home ownership.
  • The vast majority own new single-family homes and have SUVs and pickup trucks in the driveway. 
  • With an above average length of residence, many have achieved a secure lifestyle with room for the kids to grow.